21.
Which of the following is NOT one of the four philosophies of marketing?

22.
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

23.
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?

24.
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

25.
Which product is MOST likely to be purchased through routine decision making?

26.
Luxury products, such as Rolex watches, are also known as:

27.
Which of the following is the most recent stage of marketing evolution?

28.
Which of the following is NOT included as a basic idea in the definition of marketing concepts?

29.
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?

30.
Which of the following is NOT consistent with a manager having a marketing orientation?

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