71. According to the text, a product is
72. An example of a convenience consumer product is
73. Which one of the following is NOT an industrial product?
74. Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product?
75. Large tools and machines used in a production process for a considerable length of time are classified as
76. Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called
77. Products that are used directly in the production of a final product but are not easily identifiable are categorised as
78. Industrial products are
79. A company designs the product with little or no input from customers, the company is practicing which of the following concept?
80. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
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