Indicate the correct option matching the items in List-I with those in List-II as follows.
| List-I | List-II |
| a. Competitive partity in advertising | 1. Variations in advertising |
| b. Promotional elasticity of product | 2. Advertising scheduling |
| c. Optimal promotion mix | 3. Advertising expenditure |
| d. Pulsing advertising | 4. Marginal equivalence of advertising media outlay |
A. a-2, b-3, c-1, d-4
B. a-3, b-1, c-4, d-2
C. a-1, b-4, c-2, d-3
D. a-4, b-2, c-3, d-1
Answer: Option B
This Question Belongs to Management >> Managerial Economics
Related Questions on Managerial Economics
The emphasis of managerial economics is on
A. Bonus theory
B. Normative theory
C. System theory
D. Accounting theory
Which is not the subject of Managerial Economics?
A. Accounting Theory
B. Pricing Decision, Policies and Practices
C. Capital Management
D. Profit Management
Which is not covered under the scope of managerial economics?
A. Profit management
B. Accounting theory
C. Pricing policies
D. Production analysis
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