11.
Companies that perform in less competitive markets and their market offerings significantly differ are classified as

12.
Process which leads to disassembling and analysis of competitors, operating activities to become acquainted with competitors' technologies is called

13.
Technique, which accumulates and tracks revenues of business function in value chain attributed to each market offering from R&D to final customer support is called

14.
Major influential factors on supply and demand include

15.
Product costing technique in which markup component is added into cost base, to set a target price is known as

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