101.
Match the items of List I with those of List II.
List-I (Patterns of PLC) List-II (Product Categories)
a. Growth-Slump-Maturity pattern 1. Pharmaceutical products
b. Cycle-Recycle pattern 2. Nylon for parachutes, hosiery, carpeting etc
c. Scalloped pattern 3. Small kitchen appliances

103.
A manufacturer, to market its products, focuses on the following marketing channel alternatives.
1. Telemarketing
2. Distributors
3. Salesforce
4. Internet
5. Retail stores
6. Value added partners
Select the answer of correct sequence of the channel alternatives in order of increasing cost per transaction.

108.
Product market integration may be defined as a state wherein both product image and consumer self image are in focus, there is a match between product attributes and consumer expectations both economic and

109.
You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following?

110.
Match the following.
List-I (Types of Buying Behaviour) List-II (Example)
a. Complex Buying Behaviour 1. Significant
b. Dissonance Reducing Buyer Behaviour 2. Brand
c. Habitual Buying Behaviour 3. Other brand
d. Variety Buying Behaviour 4. Product

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