111. "The customer wants an inexpensive car." This is an example of which one of the following type of needs?
112. Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
113. . . . . . . . . are middlemen who procure goods from the wholesalers and sell the product to the end-users or the consumers.
114. Which statement is true?
115. The total number of products offered by the company is known as
116. Which is/are the element of Promotion Mix?
117. Which of the following is the cost of per unit at the production stage?
118. . . . . . . . . basically thrives on the word of mouth strategy.
119.
List-I (Bases of Segmenting Industrial Markets)
List-II (Factors)
a. Physical
1. Lobby Status
b. Operational
2. Size of Industry
c. Purchases
3. Logistic Policy
d. Situational
4. Specific Order
5. Risk Factor
| List-I (Bases of Segmenting Industrial Markets) | List-II (Factors) |
| a. Physical | 1. Lobby Status |
| b. Operational | 2. Size of Industry |
| c. Purchases | 3. Logistic Policy |
| d. Situational | 4. Specific Order |
| 5. Risk Factor |
120. Which of the following is/are factors of the demand variable, according to Philip Kotler?
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