Need becomes want when they are directed towards a specific object. Human wants are desires for specific satisfaction of deeper needs that means the needs become wants when they are directed to specific object that might satisfy the need.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as Convenience products. Convenience products refer to those types of consumer products and services that consumers buy more frequently with minimum buying efforts and comparisons.
The Label identifies the product or brand. The brand name is the central focus on the label for identifying a product. Nevertheless, such elements as the logos, brand marks, color schemes, designs, and graphics may also serve to identify a specific brand.
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.
The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.