11.
Need becomes ________ when they are directed towards a specific object.

12.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.

13.
The _____ identifies the product or brand.

14.
A(n) _________ product exceeds customer expectations.

15.
The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.

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