11. Need becomes ________ when they are directed towards a specific object.
12. Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products.
13. The _____ identifies the product or brand.
14. A(n) _________ product exceeds customer expectations.
15. The skimming, penetration, bargaining and bundling are decided in the ____________ of the Marketing Mix strategy.
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