Marketing Mix is the most visible part of the marketing strategy of an organization. A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
Businesses spend most of their advertising expenses on business-to-business markets.
Businesses spend most of their advertising expenses on business-to-customer (B2C) markets. Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company's product or service to another company.
Institutional markets consist of people who buy products and services for personal use.
Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability. A convenience product is a consumer product or service that customers normally buy frequently, immediately and without great comparison or buying effort.
Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.