16.
Marketing Mix is the most visible part of the marketing strategy of an organization.

17.
Businesses spend most of their advertising expenses on business-to-business markets.

18.
Institutional markets consist of people who buy products and services for personal use.

19.
Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

20.
Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.

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