Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.

A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”

The intangible nature of many services can create unique challenges for marketers.

Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.

A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.

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