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61
Which of the following refers touch point that the customers will encounter before they buy?
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Answer: Option D
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62
Building, keeping and growing profitable value-laden relationships with all customers of a company is called . . . . . . . .
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Answer: Option A
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63
Which one of the following is a digital communications technique that involves improving visibility and monitoring sentiment within social networks and blogs?
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Answer: Option C
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64
The type of marketing that is the most recent to emerge is
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Answer: Option D
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65
Pricing objectives is combination of
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Answer: Option D
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66
The following two statements relate to marketing. Choose the correct answer for the statements being correct or incorrect.
Statement I Marketing is about satisfying customer needs and wants.
Statement II Marketing cab be performed only by individuals and not by organisations.
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Answer: Option B
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67
In which of the following stores, merchandise is brought at less than regular wholesale prices and sold at less than retail?
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Answer: Option C
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68
Which of the following involves setting high artificial price and then offering considerable discounts?
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Answer: Option A
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69
The researcher of the Industrial Marketing Group indicate the degree to which organizational purchasing behaviour in different countries is influenced by
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Answer: Option D
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70
Which of the following statement is true?
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Answer: Option D
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