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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-9 section-4

Each section contains 100 MCQs on Marketing .
81
The . . . . . . . . concept holds that firms must strive to deliver value to customers in a way that maintains or improves both the consumer's and society's well being.
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Answer & Solution
Answer: Option C
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82
There are some products that make use of ancillary products so the firm keeps the price of the core product low and generates profits from the sale of ancillary products. Which of the following pricing is it?
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Answer & Solution
Answer: Option C
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83
"Marketing concept is the recognition on the part of management that all business decisions of the firm must be made in the light of customer needs and wants, hence that all marketing activities must be under one supervision and that all activities of a firm must be co-ordinated at the top, in the light of market requirements." Who refers it ?
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Answer & Solution
Answer: Option A
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84
The practice of selling below cost, with an intention to destroying the competitor is referred to as
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Answer & Solution
Answer: Option B
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85
The promotional tool which is useful during the decline stage of product life cycle is
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Answer & Solution
Answer: Option D
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86
Select the correct sequence of steps in setting a pricing policy.
1. Determining demand
2. Analysing competitors' costs, prices and offers
3. Selecting the final price
4. Selecting the pricing objective
5. Estimating costs
6. Selecting a pricing method
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Answer & Solution
Answer: Option A
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87
Which of the following consists of broad section of high mark-up, fast moving, brand name goods at discount prices?
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Answer & Solution
Answer: Option B
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88
Which of the following is a marketing phenomenon that facilitates and encourages people to pass along a marketing message?
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Answer & Solution
Answer: Option D
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89
Which is the element of modern marketing?
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Answer & Solution
Answer: Option D
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90
Which of the following is the physical (brick and mortar) outlet where the customer can visit?
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Answer & Solution
Answer: Option D
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