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Which of the following is incorrect about variety seeking buying behaviour of a consumer?

A. Consumers switch among different brands without much evaluation

B. The offering is evaluated while the product is consumed and used by the consumer

C. There is low involvement from consumers and there exists significant differences between brands

D. Quality becomes an important parameter to decide on the purchase

Answer: Option D


This Question Belongs to Management >> Product And Brand Management

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Branding seeks

A. to differentiate the product

B. to charge differential price

C. to sell the product in different countries

D. to give attractive name to a product