91. Match the following.
List-I
List-II
a. Personal selling
1. Stimulates demand for a whole type of product.
b. Geographic selectivity
2. Personal presentation and promotion of ideas, goods or services.
c. Qualitative selectivity
3. Ability of an advertising medium to reach almost everyone in given area.
d. Primary demand advertising
4. Ability of an advertising medium to reach only certain types of people.
| List-I | List-II |
| a. Personal selling | 1. Stimulates demand for a whole type of product. |
| b. Geographic selectivity | 2. Personal presentation and promotion of ideas, goods or services. |
| c. Qualitative selectivity | 3. Ability of an advertising medium to reach almost everyone in given area. |
| d. Primary demand advertising | 4. Ability of an advertising medium to reach only certain types of people. |
92. Which of the following management thinkers described the term marketing myopia?
93. Marketing concept involves following ideas.
94. A type of agent middleman who is likely to sell all the manufacturer's output is a
95. Which of the following is an uncontrollable variable(s)?
1. Consumer variable
2. Environmental variable
3. Common variable
4. Competitive variable
Select the correct answer using options given below
1. Consumer variable
2. Environmental variable
3. Common variable
4. Competitive variable
Select the correct answer using options given below
96. Which of the following influences consumer's buying behaviour?
97. Which of the following is not considered as types of direct marketing?
98. . . . . . . . . sources of information are those that are retrieved from memory.
99. Which of the following terms implies that price in an individual country may only vary within a set range?
100. Which of the following is not an area of responsibility for a logistics manager?
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 11