Marketing Management MCQ Questions and Solutions with Explanations | Commerce

A. Resource base provided by the firm's strategy

B. Economic impact of additional sales

C. Tactical plans must be implemented by the entire organization

D. Basis for any marketing strategy

A. The philosophy is 'what we make, we sell'

B. Focus is on the research and development groups as well as sales

C. Much money is spent on marketing research and test marketing until the product is finally made

D. Understand that customers buy products that the product features provide and do not inherently want to buy products

A. Catalogue marketing

B. Direct mail

C. Online marketing

D. Viral marketing

A. Yellow pages

B. Green pages

C. White pages

D. Blue pages

A. Goods and Service Tax

B. Shipping charges

C. Insurance charges

D. Product image

A. rural market

B. urban market

C. both A and B

D. none of the above

A. E-commerce

B. E-marketing

C. Digital technology

D. Environment, strategy and performance

A. Sell

B. Serve

C. Sizzle

D. All of these

A. Operating approaches

B. Purchasing approaches

C. Situational factors

D. Personal characteristics

A. Market growth rate and Relative market share

B. Market growth rate and Market share

C. Economy growth rate and Relative market share

D. Growth rate and Market share