Marketing Management MCQ Questions and Solutions with Explanations | Commerce

A. Event marketing

B. Morph marketing

C. Guerilla marketing

D. None of these

A. Vanity

B. Social acceptance

C. Curosity

D. Variety

A. Introduction of the novel production process

B. Improvement and development of the existing process

C. Improvement and development of the existing firm

D. All of the above

A. (A) is correct, but (R) is incorrect

B. (R) is correct, but (A) is incorrect

C. Both (A) and (R) are incorrect

D. Both (A) and (R) are correct

A. Product-development costs rise greatly in later stages and the company only wants those products that can succeed

B. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents

C. International competition and markets demand that all ideas be culturally sensitive

D. The Federal government carefully monitors each company's idea screening process to make sure no national security matters are at stake

A. Co-branding is the umbrella branding of goods of a company

B. In co-branding, two or more well-known existing brands are combined into a joint product

C. Co-branding is the process of combining two brands for promoting brand equity

D. All of the above

A. Product, Price, Place, Promotion

B. Product, Price, Power, Promotion

C. Product, Price, Penetration, Promotion

D. Product, Price, Positioning, Promotion

A. Relation between buyer and seller

B. Relation between sales person

C. Relation between company and consumers

D. All of the above

A. Organised resistance

B. Slow learning

C. Fast forgetting

D. All of these

A. Trading up

B. Alteration

C. Simplification

D. Value addition