11. The objective of test marketing is to
12. Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognise their breadth and interdependence?
13. Which of the following is not one of the most common pricing objective?
14. Marketing stresses on needs of the buyer, whereas selling stress on the need of
15. In . . . . . . . ., consumers who initially try the product at no cost are re-offered the product, or a competitor's product, at slightly reduced prices.
16. One of the criteria for a variable segment, is that it must be sustantial. The means
17. If marketing is done through information and ordering machine placed in stores, it is known as:
18. Branding assists buyers in numerous ways. Which of the following is not a direct consumer benefit derived from branding?
19. In international marketing, it is much easier to
20. Which of the following is not a part of strategic planning?
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 11