11. Any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor is known as . . . . . . . .
12. Which of the following are types of direct marketing?
13. . . . . . . . . is a period of market acceptance and increasing profits.
14. . . . . . . . . is the new product introduction factor that refers to knowing the target market, specifying the benefits to be delivered to the target customers, having a basic idea of how the product will be positioned and finalising the features and attributed.
15. Which of the following is not a sales promotion tool?
16. The basic objective behind the . . . . . . . . is to add value to the product significantly for winning the customer's loyalty.
17. National consumer day is celebrated on this day
18. Which of the following stage of product life cycle is most expensive?
19. Statement I A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.
Statement II A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called direct marketing.
In the light of above statements, identify the correct option of statements being correct or incorrect.
Statement II A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called direct marketing.
In the light of above statements, identify the correct option of statements being correct or incorrect.
20. . . . . . . . . memory can be stimulated by any kind of information.
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11