11. . . . . . . . . is not a sales force promotion scheme.
12. Which of the following is not a major aspect of digital marketing?
13. Who differentiated products on the basis of the value, they provide to customers?
14. The service marketing mix is an extended marketing mix and includes
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
15. Markets located in the heart of the region specializing in few crops like banana, onions etc are called . . . . . . . .
16. The research technique used particularly in retailing (online and offline) in which consumers are recruited by researchers to act as anonymous buyers in order to evaluate customer satisfaction, service quality, and customer's evaluation of their experiences, is known as
17. Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
18. Which of the following is not one of the general pricing approaches?
19. Setting price on the basis of the competition for the product is known as . . . . . . . .
20. In which stage of product life cycle, the company takes decision, whether to maintain, harvest or drop the product?
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11