Marketing Management MCQ Questions and Solutions with Explanations | Commerce

A. Research

B. Exchange

C. Physical supply

D. Facilitating

A. (A) is correct, but (R) is incorrect

B. (A) is incorrect, but (R) is correct

C. Both (A) and (R) are correct

D. Both (A) and (R) are incorrect

A. Although the market size was correctly estimated, the product idea itself was not good

B. The actual product was not designed as well as it should have been

C. The new product was priced too high

D. The new product was advertised poorly

A. E-marketing

B. E-business

C. E-commerce

D. None of these

A. Core product

B. Augmented product

C. Tangible product

D. None of these

A. Benefit sought

B. Income

C. Social class

D. Family size

A. Top management

B. Customers

C. Competitors

D. Employees

A. Growth

B. Introduction

C. Maturity

D. Saturation

A. a-2, b-3, c-4, d-1

B. a-2, b-4, c-1, d-3

C. a-4, b-3, c-2, d-1

D. a-4, b-3, c-1, d-2

A. competitors

B. suppliers

C. trade shows and magazines

D. the firm's executives