21. The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis:
22. Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed Rs. 1 million. Your firm has decided to conduct a . . . . . . . .
23. Which of the following is not a major aspect of digital marketing?
24. . . . . . . . . means placement of company product or products in the minds of target consumers relative to the competitive products.
25. The number of elements included in development of marketing mix for services are
26. Which of the following terms can be used as an initiative for strategic marketing planning process?
27. The 4Cs refer to which of the following?
28. Which of the following positioning strategies is adopted by marketers to position their product in two categories simultaneously?
29. Market sub-divided on the basis of behavioural characteristics is called
30. Match List-I with List-II and select the correct answer:
List-I
List-II
a. Product category
1. One of several variant shapes
b. Product forms
2. Longest PLC
c. Products
3. Standard PLC
d. Branded products
4. Short or long PLC
| List-I | List-II |
| a. Product category | 1. One of several variant shapes |
| b. Product forms | 2. Longest PLC |
| c. Products | 3. Standard PLC |
| d. Branded products | 4. Short or long PLC |