21. . . . . . . . . is a system of selling goods directly to customers through a network of self employed people.
22. Statement I Lead means a prospect, who is more likely to avail of the banker's product.
Statement II Market information means knowledge of customer profile and product mix.
Statement II Market information means knowledge of customer profile and product mix.
23. During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
24. In . . . . . . . ., companies attempt to give customers the perception that they are being lived as unique segments.
25. Sterilization packaging systems have an impact on:
26. . . . . . . . . suggest how to use the company's strategies to achieve its objectives.
27. To generate and facilitate any exchange intended to satisfy human needs or wants such that the satisfaction of these wants occur with a minimal detrimental impact on the natural environment is known as
28. In the concept testing stage of new-product development, a product concept in . . . . . . . . form is presented to groups of target consumers.
29. In the model of consumer behaviour given by Philip Kotler, what constitutes the marketing stimuli?
30. After concept testing, a firm would engage in which stage in developing and marketing a new product?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 11