21. The creation of a successful new product depends on a company's understanding of its . . . . . . . . and its ability to deliver . . . . . . . . to customers.
22. Which of the following is not a limitation of branding?
23. Social marketing concept is based upon
24. 34% of the customers who fall in one of the categories of diffusion process who are deliberate customers to accept an innovation just before the average adopter in a social system. Such customers who are above average in social and economic measures, rely quite a bit on advertisements and salesmen are known as
25. In the . . . . . . . . stage, the firm faces a trade-off between high market share and high current profit.
26. . . . . . . . . reduce the demand for a product or service on a temporary or permanent basis.
27. Which of the following is not included in the micro environment?
28. Who plays a significant role in the distribution of goods when they do not sell to ultimate users or consumers?
29. Additional brands in the same product category that are able to access sub-segments with different price points or buying motives, are called as
30. When competing firms in the same industry unit promote their product as a whole, their advertising is best described as
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- Marketing Management - Section 1
- Marketing Management - Section 2
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- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11