21. . . . . . . . . is also known as buzz marketing.
22. Freight-absorption pricing is used for . . . . . . . . and . . . . . . . .
23. Advertising objectives do not include
24. General rural markets where rural/tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called . . . . . . . .
25. Which of the following involves charging a high price to achieve the highest possible contribution in a short period of time?
26. Sub-dividing of market into homogeneous sub-sections of customers is known as:
27. Which research includes all types of researches into human motives, when it refers to qualitative research designed to uncover the consumer's sub-consciousness or hidden motivations?
28. The markets in which goods are bought and sold in bulk quantities:
29. During the product lifecycle, some suppliers tend to adopt the 'bandwagon effect' due to increasing sales of the product as buyers copy one another. This stage increases the complexity as rivals enter the market, and the range of product also widens as they try to attract consumers from each other with novel features. It is known as
30. A . . . . . . . . is a detailed version of the idea stated in meaningful Consumer terms.
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11