21. Match the following.
List-I
List-II
a. Market segmentation
1. Pricing high of a new product initially.
b. Skimming price
2. Process of disagreegating a market into a number of sub-markets.
c. Multilevel marketing
3. Translation of the marketing plan into marketing performance.
d. Sales management
4. Modified version of direct marketing.
| List-I | List-II |
| a. Market segmentation | 1. Pricing high of a new product initially. |
| b. Skimming price | 2. Process of disagreegating a market into a number of sub-markets. |
| c. Multilevel marketing | 3. Translation of the marketing plan into marketing performance. |
| d. Sales management | 4. Modified version of direct marketing. |
22. Which of the following is not a targeting strategy?
23. Market concept is . . . . . . . .
24. According to the societal marketing concept, who is most important in deciding what needs and wants are good for consumers in the long run?
25. Direct marketing is found more suitable to which of the following products?
26. Which fact is true about online marketing?
27. Marketing is a process of converting the potential customers into . . . . . . . .
28. In which of the following types of collective bargaining, one party gains at the expense of the other?
29. Which of the following is not a component of 4PL?
30. A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics. These variables are called
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- Marketing Management - Section 1
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- Marketing Management - Section 5
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11