21. Which of the following cannot be described by the PLC concept?
22. It is the value of a business strategy that promotes and encourages active involvement from the customer to create on-demand and made-to-order products. With this, consumers get exactly what they want and have a hand in making it happen. This strategy is known as
23. Which type of buying is done as per requirements?
24. A good catchy phrase used and repeated often in an advertisement is . . . . . . . .
25. Assertion (A): Sales promotion has a strong impact on consumer behaviour in rural India.
Reason (R): Rural people in India give utmost significance to sales promotion schemes.
Reason (R): Rural people in India give utmost significance to sales promotion schemes.
26. Which of the following is not an element of demographic segmentation?
27. The purpose of idea generation is to create a . . . . . . . . of ideas. The purpose of succeeding stages is to . . . . . . . . that number.
28. Match the following.
List-I
List-II
a. "Marketing mix is a pack of four sets of variables, namely product variables, price variables, promotion variables and place variables".
1. Wheeler
b. "The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market."
2. Cundiff, Still and Govoni
c. "Marketing is the managerial process by which products are matched with markets and through which transfers of ownership are affected."
3. McCarthy
d. "Marketing is concerned with all the resources and activities involved in
the flow of goods and services from producer to consumer."
4. Philip Kotler
| List-I | List-II |
| a. "Marketing mix is a pack of four sets of variables, namely product variables, price variables, promotion variables and place variables". | 1. Wheeler |
| b. "The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market." | 2. Cundiff, Still and Govoni |
| c. "Marketing is the managerial process by which products are matched with markets and through which transfers of ownership are affected." | 3. McCarthy |
| d. "Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer." | 4. Philip Kotler |
29. Find the true statement?
30. Translating the product idea or marketing message into an effective ad is termed
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11