Marketing Management MCQ Questions and Solutions with Explanations

31.
When a company distributes its products through a channel structure that includes one or more resellers, it is known as

A. Indirect marketing

B. Direct marketing

C. Multi-level marketing

D. Integrated marketing

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32.
Services that do not meet customer expectations are called

A. Service failures

B. Critical incidents

C. Servuction failures

D. Service recovery

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33.
Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?

A. Replenishment time

B. Lead time

C. Idle time

D. None of the above

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34.
Statement I: Sales promotion has a strong impact on consumer behaviour in rural India.
Statement II: Rural people in India give utmost significance to sales promotion schemes.

A. Statement I is correct, but Statement II is incorrect

B. Statement I is incorrect, but Statement II is correct

C. Both statements are correct

D. Both statements are incorrect

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35.
Target marketing involves which of the following activities?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:

A. Both 1 and 2

B. Both 2 and 4

C. 1, 2 and 4

D. 2, 3 and 4

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36.
Gift baskets are the example of which one of the following types of packaging?

A. Decorative

B. Secondary

C. Shipping

D. Primary

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37.
"Marketing as the creation and delivery of a standard of living to society". Who gave this definition?

A. Kotler and Levy

B. American Marketing Association

C. Paul Mazur

D. Stanton

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38.
Which of the following is not a mode of direct distribution system?

A. Multiple shops

B. Door-to-door selling

C. Broking agent

D. Direct mail order

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39.
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as

A. Exclusive drive

B. Intensified campaign

C. Road side

D. Road block

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40.
Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act

A. One

B. Two

C. Three

D. Four

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

31. When a company distributes its products through a channel structure that includes one or more resellers, it is known as

Answer & Solution

32. Services that do not meet customer expectations are called

Answer & Solution

33. Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?

Answer & Solution

34. Statement I: Sales promotion has a strong impact on consumer behaviour in rural India. Statement II: Rural people in India give utmost significance to sales promotion schemes.

Answer & Solution

35. Target marketing involves which of the following activities? 1. Market positioning 2. Market targeting 3. Market behaviour 4. Market segmentation Select the correct answer:

Answer & Solution

36. Gift baskets are the example of which one of the following types of packaging?

Answer & Solution

37. "Marketing as the creation and delivery of a standard of living to society". Who gave this definition?

Answer & Solution

38. Which of the following is not a mode of direct distribution system?

Answer & Solution

39. Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as

Answer & Solution

40. Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act

Answer & Solution

31.
When a company distributes its products through a channel structure that includes one or more resellers, it is known as

32.
Services that do not meet customer expectations are called

33.
Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?

34.
Statement I: Sales promotion has a strong impact on consumer behaviour in rural India.
Statement II: Rural people in India give utmost significance to sales promotion schemes.

35.
Target marketing involves which of the following activities?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:

36.
Gift baskets are the example of which one of the following types of packaging?

37.
"Marketing as the creation and delivery of a standard of living to society". Who gave this definition?

38.
Which of the following is not a mode of direct distribution system?

39.
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as

40.
Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act