Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

31.
Match the items of List-I and List-II where the PLC curve patterns are given for different categories:

List-I List-II

a. Product category 1. One of several variant shapes

b. Product forms 2. Longest PLC

c. Products 3. Standard PLC

d. Branded products 4. Short or long PLC

A. a-3, b-4, c-2, d-1

B. a-1, b-2, c-4, d-3

C. a-4, b-2, c-1, d-3

D. a-2, b-3, c-1, d-4

Answer & Solution Discuss in Board Save for Later

32.
. . . . . . . . is the out of designing the company's offering and image to occupy a distinctive plan in the target customers.

A. Positioning

B. Image differentiation

C. Product differentiation

D. None of the above

Answer & Solution Discuss in Board Save for Later

33.
The process of direct communication between the sales person and a prospect is called:

A. Personal selling

B. Direct marketing

C. Advertising

D. None of these

Answer & Solution Discuss in Board Save for Later

34.
Which of the following is not a forum of Consumer Dispute Redressal System?

A. Local forum

B. District forum

C. State Forum (State Commission)

D. National Commission

Answer & Solution Discuss in Board Save for Later

35.
. . . . . . . . is not a vertically integrated channel.

A. Administerd

B. Contractual

C. Corporate

D. None of these

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36.
Services are characterised by all of the following characteristics except for

A. intangibility

B. homogeneity

C. perishability

D. inseparability

Answer & Solution Discuss in Board Save for Later

37.
"Zero defects in manufacturing . . . . . . . ."

A. is a relevant goal only in electronic assembly

B. is readily achievable in all areas

C. is the goal of TQM

D. is an unobtainable and misleading idea

Answer & Solution Discuss in Board Save for Later

38.
In Marketing Mix, which are the four P's?

A. Product, Price, Place, Promotion

B. Product, Price, Power, Promotion

C. Product, Price, Penetration, Promotion

D. Product, Price, Positioning, Promotion

Answer & Solution Discuss in Board Save for Later

39.
Which of the following is not one of the product mix and service mix pricing strategies?

A. Bundle

B. By-product

C. Product line

D. Complementary

Answer & Solution Discuss in Board Save for Later

40.
AIDAS stands for:

A. Attention, Interest, Desire, Action, Satisfaction

B. Action, Interest, Decision, Attention, Service

C. Attention, Interest, Attitude, Action, Satisfaction

D. None of these

Answer & Solution Discuss in Board Save for Later

1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Product category	1. One of several variant shapes
b. Product forms	2. Longest PLC
c. Products	3. Standard PLC
d. Branded products	4. Short or long PLC

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

31. Match the items of List-I and List-II where the PLC curve patterns are given for different categories: List-I List-II a. Product category 1. One of several variant shapes b. Product forms 2. Longest PLC c. Products 3. Standard PLC d. Branded products 4. Short or long PLC

Answer & Solution

32. . . . . . . . . is the out of designing the company's offering and image to occupy a distinctive plan in the target customers.

Answer & Solution

33. The process of direct communication between the sales person and a prospect is called:

Answer & Solution

34. Which of the following is not a forum of Consumer Dispute Redressal System?

Answer & Solution

35. . . . . . . . . is not a vertically integrated channel.

Answer & Solution

36. Services are characterised by all of the following characteristics except for

Answer & Solution

37. "Zero defects in manufacturing . . . . . . . ."

Answer & Solution

38. In Marketing Mix, which are the four P's?

Answer & Solution

39. Which of the following is not one of the product mix and service mix pricing strategies?

Answer & Solution

40. AIDAS stands for:

Answer & Solution

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31.
Match the items of List-I and List-II where the PLC curve patterns are given for different categories:

List-I List-II

a. Product category 1. One of several variant shapes

b. Product forms 2. Longest PLC

c. Products 3. Standard PLC

d. Branded products 4. Short or long PLC

32.
. . . . . . . . is the out of designing the company's offering and image to occupy a distinctive plan in the target customers.

33.
The process of direct communication between the sales person and a prospect is called:

34.
Which of the following is not a forum of Consumer Dispute Redressal System?

35.
. . . . . . . . is not a vertically integrated channel.

36.
Services are characterised by all of the following characteristics except for

37.
"Zero defects in manufacturing . . . . . . . ."

38.
In Marketing Mix, which are the four P's?

39.
Which of the following is not one of the product mix and service mix pricing strategies?

40.
AIDAS stands for: