Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

31.
Promotion media are the various vehicles that corporation can use to carry their promotion.

A. Audience

B. Managers

C. Owners

D. None of these

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32.
Analysing . . . . . . . . helps you to understand how to expand the market and achieve sales level closer to market potential?

A. competition customers

B. former customers

C. current customers

D. people who never purchased the product

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33.
Which of the following concepts was used by PepsiCo while entering the Indian market in the 1980s?

A. Mega marketing

B. Meta marketing

C. Micro marketing

D. Multistage marketing

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34.
Use of mail, telephone, and other non-personal contact tools to communicate with or solicit a response from specific customers and prospects is called

A. Advertising

B. Direct marketing

C. Sales promotion

D. Public relations

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35.
Which of the following statements is true?

A. The essence of marketing is a transaction of exchange

B. Marketing-orientation is a philosophy which has to pervade the organization structure

C. Marketing is also a managerial function involving analysis, planning, and control of marketing activities in an organization

D. All of the above

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36.
Penetration pricing is . . . . . . . .

A. Initial high price

B. Initial fair price

C. Initial low price

D. None of these

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37.
Which of the following cost may be used for pricing decision?

A. Fixed cost

B. Variable cost

C. Average cost

D. All of these

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38.
Difference between customers evaluation including all costs incurred and benefit is called

A. customer perceived value

B. company market value

C. customer affordability

D. customer reliability

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39.
In the . . . . . . . . stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

A. concept development and testing

B. product development

C. business analysis

D. idea generation

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40.
Which one of the following is incorrect?

A. Marketers arouse emotional motives

B. Marketers satisfy rational motives

C. Marketers formulate different sales promotions for different motives

D. None of the above

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

31. Promotion media are the various vehicles that corporation can use to carry their promotion.

Answer & Solution

32. Analysing . . . . . . . . helps you to understand how to expand the market and achieve sales level closer to market potential?

Answer & Solution

33. Which of the following concepts was used by PepsiCo while entering the Indian market in the 1980s?

Answer & Solution

34. Use of mail, telephone, and other non-personal contact tools to communicate with or solicit a response from specific customers and prospects is called

Answer & Solution

35. Which of the following statements is true?

Answer & Solution

36. Penetration pricing is . . . . . . . .

Answer & Solution

37. Which of the following cost may be used for pricing decision?

Answer & Solution

38. Difference between customers evaluation including all costs incurred and benefit is called

Answer & Solution

39. In the . . . . . . . . stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

Answer & Solution

40. Which one of the following is incorrect?

Answer & Solution

Read More Section(Marketing Management)

31.
Promotion media are the various vehicles that corporation can use to carry their promotion.

32.
Analysing . . . . . . . . helps you to understand how to expand the market and achieve sales level closer to market potential?

33.
Which of the following concepts was used by PepsiCo while entering the Indian market in the 1980s?

34.
Use of mail, telephone, and other non-personal contact tools to communicate with or solicit a response from specific customers and prospects is called

35.
Which of the following statements is true?

36.
Penetration pricing is . . . . . . . .

37.
Which of the following cost may be used for pricing decision?

38.
Difference between customers evaluation including all costs incurred and benefit is called

39.
In the . . . . . . . . stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.

40.
Which one of the following is incorrect?