41. Which element of the promotion mix do whole-salers generally apply to obtain their promotional objective? A. Advertising B. Personal selling C. Trade promotion D. Direct marketing Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option C No explanation is given for this question Let's Discuss on Board
42. Which among the following is not an internal factor of pricing decision? A. Price elasticity as per sales of product B. Consumer's expectation from company by past pricing C. Position of product in product cycle D. Consumer behaviour for given product Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option D No explanation is given for this question Let's Discuss on Board
43. In which of the following pricing policies, a firm charges higher initial price for the product and reduces it over time as the demand at higher price is satisfied? A. Peak load pricing B. Incremental pricing C. Skimming D. Penetration pricing Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option C No explanation is given for this question Let's Discuss on Board
44. Which one of the following is the most likely result of a marketing strategy that attempts to serve all potential customers? A. All customers will be delighted B. Customer perceived value will be increased C. The company will need to follow up with a demarketing campaign D. None of the above Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option D No explanation is given for this question Let's Discuss on Board
45. . . . . . . . . pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers. A. Cost plus B. Value C. Power price points D. Penetration Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option B No explanation is given for this question Let's Discuss on Board
46. Which terms are often used interchangeably in marketing literature? A. Concept, Method, Philosophy B. Concept, Approach, Technique C. Orientation, Concept, Philosophy D. Philosophy, System, Concept Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option C No explanation is given for this question Let's Discuss on Board
47. When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers they were using, Pepsi was using . . . . . . . . A. Market-skimming pricing B. Market-penetration pricing C. New-product pricing D. Discount pricing Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option B No explanation is given for this question Let's Discuss on Board
48. Which of the legislations listed below do not form part of the marketing environment of India? A. The Drugs and Cosmetics Act, 1940 B. The Prevention of Food and Adulteration Act, 1954 C. The Monopolies and Restrictive Trade Practices Act, 1969 D. Both B and C Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option D No explanation is given for this question Let's Discuss on Board
49. Which of the following statement is true? A. Brand name is a part of a brand which can be vocalized B. Abrand is usually composed of a name and mark of a product C. Brand means a name, term, and symbol or a mix thereof used to identify and distinguish the product of a firm D. All of the above Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option D No explanation is given for this question Let's Discuss on Board
50. The Third stage of Consumer buying decision process is A. Evaluation of alternative B. Information search C. Purchase decision D. None of these Answer & Solution Discuss in Board Save for Later Answer & Solution Answer: Option A No explanation is given for this question Let's Discuss on Board
