41. Which of the following methods is best for developing a complete picture of customer behaviour in the relevant product category on market?
42. Which of the following is not a risk in internet based transaction?
43. Which of the following is not a form of direct marketing?
44. Match the items of List-I with those of List-II and indicate the correct answer.
List-I
List-II
a. Postage stamp pricing
1. Equality of marginal and average cost
b. Loss leader
2. Constant average and marginal cost
c. Economic capacity
3. Product line pricing
d. Reserve capacity
4. Differential pricing
| List-I | List-II |
| a. Postage stamp pricing | 1. Equality of marginal and average cost |
| b. Loss leader | 2. Constant average and marginal cost |
| c. Economic capacity | 3. Product line pricing |
| d. Reserve capacity | 4. Differential pricing |
45. Classification on the basis of income, production, weight etc. is known as
46. A . . . . . . . . is an elaborated version of the idea expressed in consumer terms.
47. Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and . . . . . . . .
48. Which of the following costs is most likely associated with the commercialization stage of new-product development?
49. Which type of customers should be analysed to help underst and weakness in your product or service operations?
50. Market where demand for goods is greater than supply:
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- Marketing Management - Section 1
- Marketing Management - Section 2
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- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
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- Marketing Management - Section 9
- Marketing Management - Section 11