Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

41.
Which of the following is not a factor that serves to increase the brand image strength?

A. Product quality

B. Consistent advertising

C. Distribution intensity

D. All of these

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42.
Match the items of List-II with List-I which are related to the personal selling process and identity the correct option.

List-I List-II

a. Prospecting 1. Attention, Interest, Desire, Action

b. Pre-approach 2. Identifying profiles, leads, records and qualifying capability, and willingness

c. Presentation 3. Reduce dissonance, build goodwill

d. Post-sales services 4. Information, habits, preferences

A. a-1, b-3, c-4, d-2

B. a-3, b-4, c-2, d-1

C. a-2, b-4, c-1, d-3

D. a-4, b-3, c-2, d-1

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43.
Customer satisfaction or dissatisfaction is determined in . . . . . . . . stage of consumer decision process.

A. information search

B. evaluation of alternative

C. purchase

D. past purchase

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44.
Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle?

A. Introduction

B. Growth

C. Maturity

D. Decline

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45.
The strategy that involves the introduction of a standardized product with the same promotion strategy throughout the world market is known as

A. Dual adaptation

B. Product adaptation

C. Straight extension

D. Promotion adaptation

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46.
. . . . . . . . are those customers who are not brand specific.

A. Switchers

B. Split loyals

C. Both A and B

D. Neither A nor B

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47.
Which of the following is NOT one of the stages that customers go through in the process of adopting a new product?

A. Desire

B. Awareness

C. Evaluation

D. Interest

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48.
Sustainable marketing can also be characterised as the third age of

A. planned obsolescence

B. green marketing

C. pollution

D. recycling

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49.
There is a close link between . . . . . . . . and brand loyality.

A. social class

B. habits

C. perception

D. none of these

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50.
Brands owned and developed by producers are known as:

A. Manufacturer brands

B. Individual brands

C. Family brands

D. Dealer

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Prospecting	1. Attention, Interest, Desire, Action
b. Pre-approach	2. Identifying profiles, leads, records and qualifying capability, and willingness
c. Presentation	3. Reduce dissonance, build goodwill
d. Post-sales services	4. Information, habits, preferences

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

41. Which of the following is not a factor that serves to increase the brand image strength?

Answer & Solution

Answer & Solution

43. Customer satisfaction or dissatisfaction is determined in . . . . . . . . stage of consumer decision process.

Answer & Solution

44. Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle?

Answer & Solution

45. The strategy that involves the introduction of a standardized product with the same promotion strategy throughout the world market is known as

Answer & Solution

46. . . . . . . . . are those customers who are not brand specific.

Answer & Solution

47. Which of the following is NOT one of the stages that customers go through in the process of adopting a new product?

Answer & Solution

48. Sustainable marketing can also be characterised as the third age of

Answer & Solution

49. There is a close link between . . . . . . . . and brand loyality.

Answer & Solution

50. Brands owned and developed by producers are known as:

Answer & Solution

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41.
Which of the following is not a factor that serves to increase the brand image strength?

43.
Customer satisfaction or dissatisfaction is determined in . . . . . . . . stage of consumer decision process.

44.
Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle?

45.
The strategy that involves the introduction of a standardized product with the same promotion strategy throughout the world market is known as

46.
. . . . . . . . are those customers who are not brand specific.

47.
Which of the following is NOT one of the stages that customers go through in the process of adopting a new product?

48.
Sustainable marketing can also be characterised as the third age of

49.
There is a close link between . . . . . . . . and brand loyality.

50.
Brands owned and developed by producers are known as: