Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

41.
Items, considered a part of the augmented product, do not include

A. Guarantee

B. Warranty

C. Complementary products

D. Channels of distribution

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42.
Classification of wholesaler and retailers is done on the basis of who the . . . . . . . . are and not on the . . . . . . . . that has to be made.

A. purchasers, amount of purchase

B. sellers, amount of purchase

C. purchasers, amount of stock

D. None of the above

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43.
The 'Times of India' publish local editors for different regions such as 'The Hyderabad Times' for its Hyderabad editors. Here, consumer market is segmented on the basis of

A. geographic features

B. psychographic features

C. demographic features

D. None of the above

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44.
Which of the following statement can be considered as false?

A. Services cannot be touched or seen in the same manner as goods

B. Consumer judgements about services tends to be more subjective than objectives

C. Customers involvement affects service quality

D. None of the above

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45.
The systematic search for new-product ideas is characteristic of which stage in the new-product development process?

A. idea screening

B. concept development and testing

C. idea generation

D. business analysis

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46.
The marketing side of E-commerce is known as . . . . . . . .

A. E-marketing

B. E-business

C. Interactive marketing

D. None of these

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47.
. . . . . . . . assess whether the marketing policies, programmes, systems and methods established in the distant past are valid for today.

A. Ratio analysis

B. Marketing audit

C. Credit control

D. None of the above

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48.
Match the items of List-I with items of List-II and select the correct option of matching:

List-I List-II

a. Market leader 1. Avoid hostile attacks on rivals

b. Market challenger 2. Attack the market leader

c. Market follower 3. Provide a high level of specialization

d. Market Nicher 4. Attack the market

A. a-4, b-2, c-1, d-3

B. a-2, b-4, c-3, d-1

C. a-3, b-1, c-4, d-2

D. a-1, b-3, c-4, d-2

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49.
. . . . . . . . type of advertisement is used when the product enters into growth stage of PLC.

A. Selective advertising

B. Reminder advertising

C. Primary advertising

D. None of these

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50.
Which of the following is an example for product attribute?

A. Product design

B. Product packaging

C. Brand

D. Brand equity

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Market leader	1. Avoid hostile attacks on rivals
b. Market challenger	2. Attack the market leader
c. Market follower	3. Provide a high level of specialization
d. Market Nicher	4. Attack the market

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

41. Items, considered a part of the augmented product, do not include

Answer & Solution

42. Classification of wholesaler and retailers is done on the basis of who the . . . . . . . . are and not on the . . . . . . . . that has to be made.

Answer & Solution

43. The 'Times of India' publish local editors for different regions such as 'The Hyderabad Times' for its Hyderabad editors. Here, consumer market is segmented on the basis of

Answer & Solution

44. Which of the following statement can be considered as false?

Answer & Solution

45. The systematic search for new-product ideas is characteristic of which stage in the new-product development process?

Answer & Solution

46. The marketing side of E-commerce is known as . . . . . . . .

Answer & Solution

47. . . . . . . . . assess whether the marketing policies, programmes, systems and methods established in the distant past are valid for today.

Answer & Solution

Answer & Solution

49. . . . . . . . . type of advertisement is used when the product enters into growth stage of PLC.

Answer & Solution

50. Which of the following is an example for product attribute?

Answer & Solution

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41.
Items, considered a part of the augmented product, do not include

42.
Classification of wholesaler and retailers is done on the basis of who the . . . . . . . . are and not on the . . . . . . . . that has to be made.

43.
The 'Times of India' publish local editors for different regions such as 'The Hyderabad Times' for its Hyderabad editors. Here, consumer market is segmented on the basis of

44.
Which of the following statement can be considered as false?

45.
The systematic search for new-product ideas is characteristic of which stage in the new-product development process?

46.
The marketing side of E-commerce is known as . . . . . . . .

47.
. . . . . . . . assess whether the marketing policies, programmes, systems and methods established in the distant past are valid for today.

49.
. . . . . . . . type of advertisement is used when the product enters into growth stage of PLC.

50.
Which of the following is an example for product attribute?