42.
Identifying and providing different marketing mix for each of the segments is known as . . . . . . . .

43.
The critical path of a network is

45.
Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna even though the Kroger tuna costs Rs. 0.15 less per can. This is known as brand . . . . . . . .

46.
The firm is training and effectively motivating its customer-contact employees and supporting service people to work as a team to provide customer satisfaction. Which of the following terms can be used to describe this scenario?

47.
Which of the following can be used by a company as a communication mix to reach the target customers?
1. Advertising
2. Sales promotion
3. Events and experiences
4. Public relations
5. Direct marketing
6. Personal selling

50.
Positioning the production system means