Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

41.
Match the items of the following two lists and indicate the correct answer.

List-I List-II

a. Trade channel discounts 1. Oligopoly pricing

b. Tie-up sales 2. Locational price differentials

c. Price being nonresponsive to changes in demand costs 3. Differential pricing

d. Basing-point pricing 4. Product-line pricing

A. a-4, b-2, c-3, d-1

B. a-3, b-4, c-1, d-2

C. a-2, b-1, c-4, d-3

D. a-1, b-3, c-2, d-4

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42.
Positioning by emphasising the special attributes and benefits of the product is known as . . . . . . . .

A. positioning by product attributes and benefits

B. positioning by brand endorsement

C. positioning by use, occasion and time

D. positioning by corporate identity

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43.
A tool for assessing the level of service quality based on the difference between user's expectations and the service experience delivered is

A. The service dashboard

B. The service quality gap model

C. The balanced scorecard

D. The information value model

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44.
The marketing technique using social networking sites on the internet for promotion or advertising is called as

A. Networking

B. Viral marketing

C. Online marketing

D. Internet advertising

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45.
The . . . . . . . . holds that the organisation's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserve the consumer's and society's well being.

A. customer centered business

B. focused business model

C. social marketing concept

D. ethically responsible marketing

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46.
Which of the following best describes the first step any kind of purchasing behaviour or reasons why people purchase what they do?

A. Need recognition

B. Purchase anticipation

C. Alternative evaluation

D. Post-purchase dissonance

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47.
. . . . . . . . factor is not considered as an important one while selecting channel of distribution.

A. Product

B. Market factor

C. Colour

D. None of these

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48.
Which of the following is a method of Competition Based Pricing?

A. Going Rate Pricing

B. Sealed Bid Pricing

C. Customary Pricing

D. All of these

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49.
A marketing network consists of:

A. The tasks to devise marketing activities

B. The tasks of hiring, training and motivating employees

C. The activities that help in designing and implementing the marketing programmes

D. The company and its supporting stakeholders with whom it has built mutually profitable business relationships

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50.
Which of the following is the objective of market positioning?

A. to establish the image of brand

B. to establish the identity of brand

C. to establish the image of product

D. to establish the image or identity of the brand and product

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Trade channel discounts	1. Oligopoly pricing
b. Tie-up sales	2. Locational price differentials
c. Price being nonresponsive to changes in demand costs	3. Differential pricing
d. Basing-point pricing	4. Product-line pricing

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Answer & Solution

42. Positioning by emphasising the special attributes and benefits of the product is known as . . . . . . . .

Answer & Solution

43. A tool for assessing the level of service quality based on the difference between user's expectations and the service experience delivered is

Answer & Solution

44. The marketing technique using social networking sites on the internet for promotion or advertising is called as

Answer & Solution

45. The . . . . . . . . holds that the organisation's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserve the consumer's and society's well being.

Answer & Solution

46. Which of the following best describes the first step any kind of purchasing behaviour or reasons why people purchase what they do?

Answer & Solution

47. . . . . . . . . factor is not considered as an important one while selecting channel of distribution.

Answer & Solution

48. Which of the following is a method of Competition Based Pricing?

Answer & Solution

49. A marketing network consists of:

Answer & Solution

50. Which of the following is the objective of market positioning?

Answer & Solution

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42.
Positioning by emphasising the special attributes and benefits of the product is known as . . . . . . . .

43.
A tool for assessing the level of service quality based on the difference between user's expectations and the service experience delivered is

44.
The marketing technique using social networking sites on the internet for promotion or advertising is called as

45.
The . . . . . . . . holds that the organisation's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserve the consumer's and society's well being.

46.
Which of the following best describes the first step any kind of purchasing behaviour or reasons why people purchase what they do?

47.
. . . . . . . . factor is not considered as an important one while selecting channel of distribution.

48.
Which of the following is a method of Competition Based Pricing?

49.
A marketing network consists of:

50.
Which of the following is the objective of market positioning?