51. Using the names of company's powerful brands for line extentions
52. Which of the following terms is used to describe the situation when an existing brand name is applied to new sizes or flavours of a product or other variants, but in the same product category, these are new product launches?
53. The retailer sells goods in . . . . . . . .
54. Which one of the following modes is not an example of direct and database marketing communication?
55. Which is not the element of marketing mix?
56. Who is associated with concept of marketing myopia?
57. Which of the following is not an objective of penetration pricing?
58. Items, considered part of the augmented product, do not include :
59. Match List-I with List-II and select the correct answer:
List-I
List-II
a. Skimming pricing
1. A market having high price elasticity
b. Differential pricing
2. A market having high price inelasticity
c. Penetrating pricing
3. A market having several segments differing prominently with regard to price elasticities of their demand
| List-I | List-II |
| a. Skimming pricing | 1. A market having high price elasticity |
| b. Differential pricing | 2. A market having high price inelasticity |
| c. Penetrating pricing | 3. A market having several segments differing prominently with regard to price elasticities of their demand |
60. When a company treats each single customer as a separate segment, this is called
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- Marketing Management - Section 2
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