51.
Using the names of company's powerful brands for line extentions

52.
Which of the following terms is used to describe the situation when an existing brand name is applied to new sizes or flavours of a product or other variants, but in the same product category, these are new product launches?

59.
Match List-I with List-II and select the correct answer:
List-I List-II
a. Skimming pricing 1. A market having high price elasticity
b. Differential pricing 2. A market having high price inelasticity
c. Penetrating pricing 3. A market having several segments differing prominently with regard to price elasticities of their demand