51. Which are the five principal dimensions to judge service quality?
52. Marketing to babies in the womb is . . . . . . . . marketing.
53. The negative feeling which arise after purchase causing inner tension is known as . . . . . . . .
54. Locked-up channels occur for all the following reasons except
55. At which of the following stages of the product life cycle is there a pattern of repeat or replacement purchasing?
56. Match the items of List-I with the items of List-II and indicate the correct combination from the options given below.
List-I
List-II
a. AIDA model
1. Consumer behaviour
b. Hierarchy of effects model
2. Marketing communication
c. Howard and Sheth model
3. Consumer buying decision process
d. Information search
4. Advertising effectiveness
| List-I | List-II |
| a. AIDA model | 1. Consumer behaviour |
| b. Hierarchy of effects model | 2. Marketing communication |
| c. Howard and Sheth model | 3. Consumer buying decision process |
| d. Information search | 4. Advertising effectiveness |
57. In marketing, MRP stands for:
58. Suppose Nestle wants to expand its line of food products. The managers conduct surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development?
59. Which of the following is not an objective of exchange control?
60. In addition to motivation, learning and memory, which one of the following is included in the main psychological processes affecting consumer behaviour?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
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- Marketing Management - Section 11