51. When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called:
52. Which of the following is not a non-store retailing?
53. Which of the following statements about break-even analysis is true?
54. The factor that exerts the broadest and deepest influence on consumer behaviour is
55. Packing cost is
56. In price competition, marketer who can sell his product at the . . . . . . . . cost will usually win a large part of the market share.
57. A company following a strategy of advertising a product for a certain period, followed by a period of no advertising is called
58. Market where money is lend and borrowed:
59. Under . . . . . . . ., marketers launch the product at a higher price and higher promotional level to skim the market rapidly.
60. A financial instrument which can be used more than once to borrow money or buy goods and services on credit is . . . . . . . .
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11