51. The strategy where the producer or marketer does not differentiate between different type of customers:
52. . . . . . . . . refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
53. To develop marketing communication programmes, so that the organisation presents a consistent message is the goal of
54. Match the following.
List-I (Features of Product Mix)
List-II (Explanations)
a. Width
1. Varieties offered for each product in the product line.
b. Length
2. Total number of product lines a company carries.
c. Depth
3. Total number of items in product mix.
d. Consistency
4. Closeness exhibited by product lines.
| List-I (Features of Product Mix) | List-II (Explanations) |
| a. Width | 1. Varieties offered for each product in the product line. |
| b. Length | 2. Total number of product lines a company carries. |
| c. Depth | 3. Total number of items in product mix. |
| d. Consistency | 4. Closeness exhibited by product lines. |
55. Why do a segmentation approach to the market is more efficient than a mass market approach?
56. What are the two ways that a company can obtain new products?
57. The concept of price is central to:
58. To create successful new products, a company must understand consumers, markets, & competitors and:
59. Goods are sold in small packets in . . . . . . . . markets.
60. If goods directly move from producer to consumer, it is known as:
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11