61. The use of price points to refer different levelsof quality for a company's related products is typical of which product-mix pricing strategy?
62. Distribution logistics (also termed as 'market logistics') does not include
63. Which of the following mode is not an example of Direct Marketing?
64. Which of the following is not a type of direct marketing?
65. What is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?
66. Match the items of List I with the items of List-II and choose the correct answer:
List-I
List-II
a. The economy was characterised by small regional suppliers who sold goods on a local basis
1. Mass marketing
b. Standardised, branded goods were sold at national level
2. Hyper segmentation
c. Era of market differentiation based on demographic, socio-economic and life style factors
3. Segmentation
d. Technological advancements, especially in the area of digital communication allow marketers to communicate with individual consumers or very small groups
4. Fragmentation
List-I | List-II |
a. The economy was characterised by small regional suppliers who sold goods on a local basis | 1. Mass marketing |
b. Standardised, branded goods were sold at national level | 2. Hyper segmentation |
c. Era of market differentiation based on demographic, socio-economic and life style factors | 3. Segmentation |
d. Technological advancements, especially in the area of digital communication allow marketers to communicate with individual consumers or very small groups | 4. Fragmentation |
67. Which of the following types of personal influence can be termed as the most important stage of the consumer adoption process?
68. Match List-I with List-II and select the correct answer:
List-I
List-II
a. Mega marketing
1. Advertising
b. Penetration price
2. Kotler
c. Promotion mix
3. Low price
d. Customer satisfaction
4. Post purchase behaviour
List-I | List-II |
a. Mega marketing | 1. Advertising |
b. Penetration price | 2. Kotler |
c. Promotion mix | 3. Low price |
d. Customer satisfaction | 4. Post purchase behaviour |