61. Pricing method based on customer value is known as . . . . . . . .
62. Using one brand name for several related products is known as which of the following?
63. Which is not a level of brand loyality?
64. Super markets are retail stores, which handle relatively a large volume of goods, service at . . . . . . . . cost, high margin principle of retailing.
65. An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment:
66. Rural markets and rural marketing involves a number of strategies, which include
67. Middleman take credit risk that a manufacturer would
68. Which of the following contribute to the formation of product personality?
69. Internal factors affecting marketing planning are
70. Which of the following marketing strategies are not used in the growth stage of the product lifecycle?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 11