61. Which of the following factors affects to the choice of channel of distribution?
1. Size of manufacture
2. Desire to control the channel
3. Perishability of product
4. Weight of product
Select the correct answer using the options given below
1. Size of manufacture
2. Desire to control the channel
3. Perishability of product
4. Weight of product
Select the correct answer using the options given below
62. The physical storage of goods waiting to be passed on to the customers is known as
63. Which one of the following is true for the calculation of overall market share?
64. Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
65. If advertising give focus on a particular product or brand, it is known as:
66. Which of the following terms is used by suppliers to cover various groupings of customers?
67. Which of the product is in the decline stage of PLC?
68. The number of product lines a company carries is called
69. Brands add value for both customers and the firm by:
70. . . . . . . . . is a market average strategy, in which company follows 'one product one segment' drupe.
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
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- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11