61. Promotion mix includes
62. All of the following factors are correlated with successful new product introductions except
63. In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?
64. . . . . . . . . is a low cost communication tool that can be easily tested, refined and rolled out.
65. Which of the following is not a characteristic of service marketing?
66. Which of the following is not a potential cause of the failure of a new product?
67. What describes the market, product, and technological area of a business?
68. Primary purpose of advertising is to
69. Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be
70. When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business:
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11