71. Air conditioners are an example of . . . . . . . . goods.
72. Which of the following is not a method of segmenting a market?
73. Consider the following statements arid find out the correct alternative from the codes given below.
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?
1. A firm's marketing information system is a component of its marketing research system.
2. The most common forms of marketing researches conducted in most of the firms are the measurement of market potential and the analysis of market share.
3. Survey research is seldom used for studying consumer's perception and attitudes.
4. The concept of cognitive dissonance is relevant to study consumer's post purchase behaviour.
Which of the statement(s) given above is/are correct?
74. A car maker's strategy of advertising a basic vehicle model with few conveniences and comforts at a low price to entice buyers and then convincing customers to buy higher-priced models with more amenities is an example of which of the following?
75. Which of the following is not a measure for quality of service for consumer?
76. . . . . . . . . is not a pre-test to evaluate advertising effectiveness.
77. Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Read the statements and choose the correct answer.
Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price.
Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.
Assertion (A): Purchase decisions are not based on how customers perceive prices but on the marketer's stated price.
Reason (R): Customers may have a lower price threshold, below which prices signal inferior or unacceptable quality, and an upper price threshold where the product appears not worth the money.
78. The selling concept is most likely to be used by firms which sell
79. The objective of price can be:
80. Production function for a product is based on certain assumptions. Indicate the correct answer from the following.
1. Complementarity
2. Substitutability
3. Product elasticity
4. Specificity
Select the correct answer:
1. Complementarity
2. Substitutability
3. Product elasticity
4. Specificity
Select the correct answer: