71. E-marketing is . . . . . . . .
72. Which of the following step is the five-stage model of the consumer buying process?
73. Which of the following approaches is usually adopted by the marketing firm?
74. The concept of segmentation is important because it implies an understanding that customers are
75. . . . . . . . . is not a function of wholesaler.
76. . . . . . . . . channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit.
77. Which of the following statements is correct in regards to pricing?
(1) Price skimming relies on high upfront price to maximize short-term profits.
(2) Penetration price relies on low upfront price to attract customers.
Select the correct answer:
(1) Price skimming relies on high upfront price to maximize short-term profits.
(2) Penetration price relies on low upfront price to attract customers.
Select the correct answer:
78. . . . . . . . . are consumers, who buy one brand all the time.
79. Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product, are typical of which stage in the PLC?
80. . . . . . . . . is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 11