71. Which of the following listed terms best describes the set of products that the customer has no intension of buying?
72. Distribution logistics, also termed as market logistics, does not include
73. . . . . . . . . was first used by Eugene J. Kelly.
74. Introducing the new product into the market takes place in which stage of the new product development process?
75. Which of the following offer wide selection of products to consumers?
1. Speciality stores
2. Departmental stores
3. Super markets
4. Hyper markets
Select the correct answer using the options given below
1. Speciality stores
2. Departmental stores
3. Super markets
4. Hyper markets
Select the correct answer using the options given below
76. Companies can create brand equity for their products by making them . . . . . . . .
77. Assertion (A): Differential pricing structure is designed to accommodate various categories of buyers.
Reason (R): It aims at increasing sales and revenues and driving competitors out of the market.
Reason (R): It aims at increasing sales and revenues and driving competitors out of the market.
78. When the consumers favour those products which offer the most quality, performance or innovative features, then it is called as:
79. Which of the following channels of distribution is correct?
80. A product with the . . . . . . . . is a green product.
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11