71. Of the following, which statement(s) would not support a market-skimming policy for a new product?
72. . . . . . . . . is concerned with finding ways to reduce the demand temporarily or permanently.
73. Which came last in the development of manufacturing techniques?
74. Values affect customer behaviour in the
75. Executives, manufacturing employees, and salespeople are all examples of . . . . . . . .
76. One criterion that should always be applied to market segmentation is
77. Generally, a niche is a small segment of the market that has some specific
78. The strategy consisting of adapting both product and promotion for each market is known as
79. Statement-I: Pricing at par with the market price of existing brands is considered to be the most reasonable pricing strategy for selling a product in a strongly competitive market.
Statement-II: Pricing below market price is found to be more successful when the seller intends to achieve a prestigious position among the sellers in the locality for selling prestigious goods of superior quality.
Statement-II: Pricing below market price is found to be more successful when the seller intends to achieve a prestigious position among the sellers in the locality for selling prestigious goods of superior quality.
80. The choice of marketing mix does not depends upon
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- Marketing Management - Section 1
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- Marketing Management - Section 5
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- Marketing Management - Section 11