81. Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
82. Product line pricing strategy includes which combination of the following?
1. Public utility pricing
2. Complementary goods pricing
3. Spare parts pricing
4. Load factor pricing
Select the correct answer:
1. Public utility pricing
2. Complementary goods pricing
3. Spare parts pricing
4. Load factor pricing
Select the correct answer:
83. Press release' is a part of :
84. The main benefit of branding is to
85. . . . . . . . . means the set of marketing intermediaries through which the goods flow from the producer to consumer.
86. The service marketing mix is an extended marketing mix and includes
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer:
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer: