81. Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
82. Product line pricing strategy includes which combination of the following?
1. Public utility pricing
2. Complementary goods pricing
3. Spare parts pricing
4. Load factor pricing
Select the correct answer:
1. Public utility pricing
2. Complementary goods pricing
3. Spare parts pricing
4. Load factor pricing
Select the correct answer:
83. Press release' is a part of :
84. The main benefit of branding is to
85. . . . . . . . . means the set of marketing intermediaries through which the goods flow from the producer to consumer.
86. The service marketing mix is an extended marketing mix and includes
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer:
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer:
87. The main drawback of CRM is
88. Manufacturers, who sell to wholesalers rather than directly to retailers can
89. Price points of Rs. 1, Rs. 2, Rs. 3, Rs. 4 etc. are used for FMCG brands is known as . . . . . . . . pricing.
90. Shiny hair in case of a shampoo is a . . . . . . . . utility.
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11