81. The first objective in marketing is
82. The word channel is derived from the French word:
83. The method for achieving maximum market response from limited marketing resources by reorganizing differences in the response characteristics of various parts of the market is known as
84. The essential criteria for effective segmentation is:
85. Assertion (A): Indent maybe open or closed. Open indent does not specify the price and other details of the goods. Closed indent specifies the brand, price, number, packing, shipping mode, insurance, etc.
Reason (R): This is required as a part of export procedures.
Reason (R): This is required as a part of export procedures.
86. A product line strategy where in a company adds a higher priced product to a line, in order to attract a broader market which helps the sale of its existing lower priced products is called
87. While costs set the lower limit of prices, . . . . . . . . and . . . . . . . . set the upper limit.
88. Consumer protection act was initiated by:
89. The market viewpoint that products are actually the collections of benefits desired to a greater or lesser extent by different groups of buyers are called as
90. The target market views a brand as one more entry in the market. It is called
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- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11