Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

81.
Word of mouth marketing through electronic channels like email, internet etc. is known as . . . . . . . .

A. internet

B. digital

C. email

D. viral

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82.
In broader sense, marketing communication includes

A. Product

B. Price

C. Place

D. All

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83.
Consider the following and arrange them in the correct sequence.
(i) Pricing objectives
(ii) Pricing methods
(iii) Pricing strategies
(iv) Pricing decisions

A. (i), (iii), (ii), (iv)

B. (i), (iv), (iii), (ii)

C. (ii), (i), (iv), (iii)

D. (iv), (ii), (iii), (i)

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84.
. . . . . . . . is the marketing of a social message with a view to change behaviour of people's habit.

A. Green marketing

B. Social marketing

C. Gaimatias marketing

D. None of these

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85.
What kind of pricing strategy should a firm normally follow for marketing innovative products such as smartphones?

A. Penetration pricing strategy

B. Skimming pricing strategy

C. Cost-plus pricing strategy

D. All of the above

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86.
The Boston Matrix essentially supports

A. Unbalanced portfolio of products

B. Process specialization

C. Concentration on question marks

D. Balanced portfolio of products

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87.
Permanent rural market with continuous trading activity is called . . . . . . . .

A. Regular periodic market

B. Seasonal market

C. Daily market

D. Rural market

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88.
Which one of the following statements is true according to VALS framework of psychographic segmentation?

A. The consumers who are primarily motivated by ideals are guided by knowledge and principles

B. The consumers who are motivated by achievement look for knowledge and principles

C. The consumers who are motivated by self expression don't desire social or physical activity, variety and risk

D. The consumers who are motivated by achievement desire social or physical activity, variety and risk

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89.
Product-line pricing strategy includes which combination of the following?
I. Public utility pricing
II. Complementary goods pricing
III. Spare parts pricing
IV. Load factor pricing

A. I, II, III

B. II, III, IV

C. I, II, IV

D. I, III, IV

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90.
Holistic marketing is an approach to marketing that includes

A. Integrated marketing

B. Social responsibility marketing

C. Relationship marketing

D. All are correct

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

81. Word of mouth marketing through electronic channels like email, internet etc. is known as . . . . . . . .

Answer & Solution

82. In broader sense, marketing communication includes

Answer & Solution

83. Consider the following and arrange them in the correct sequence. (i) Pricing objectives (ii) Pricing methods (iii) Pricing strategies (iv) Pricing decisions

Answer & Solution

84. . . . . . . . . is the marketing of a social message with a view to change behaviour of people's habit.

Answer & Solution

85. What kind of pricing strategy should a firm normally follow for marketing innovative products such as smartphones?

Answer & Solution

86. The Boston Matrix essentially supports

Answer & Solution

87. Permanent rural market with continuous trading activity is called . . . . . . . .

Answer & Solution

88. Which one of the following statements is true according to VALS framework of psychographic segmentation?

Answer & Solution

89. Product-line pricing strategy includes which combination of the following? I. Public utility pricing II. Complementary goods pricing III. Spare parts pricing IV. Load factor pricing

Answer & Solution

90. Holistic marketing is an approach to marketing that includes

Answer & Solution

Read More Section(Marketing Management)

81.
Word of mouth marketing through electronic channels like email, internet etc. is known as . . . . . . . .

82.
In broader sense, marketing communication includes

83.
Consider the following and arrange them in the correct sequence.
(i) Pricing objectives
(ii) Pricing methods
(iii) Pricing strategies
(iv) Pricing decisions

84.
. . . . . . . . is the marketing of a social message with a view to change behaviour of people's habit.

85.
What kind of pricing strategy should a firm normally follow for marketing innovative products such as smartphones?

86.
The Boston Matrix essentially supports

87.
Permanent rural market with continuous trading activity is called . . . . . . . .

88.
Which one of the following statements is true according to VALS framework of psychographic segmentation?

89.
Product-line pricing strategy includes which combination of the following?
I. Public utility pricing
II. Complementary goods pricing
III. Spare parts pricing
IV. Load factor pricing

90.
Holistic marketing is an approach to marketing that includes