12.
We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ .

18.
We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ .

19.
One popular classification technique in Business Intelligence (BI) reporting is ________ .

20.
We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ .